LIFESTYLE
Ford Brings ‘Go Further’ and Auto and Mobility to Life with New FordHub Brand Experience Studio
- Ford expands its “Go Further” brand vision with the launch
today of its first-ever interactive brand experience studio –
called FordHub – in New York City - FordHub, opening in Westfield World Trade Center, is part of
Ford’s plan to create new ways to connect with consumers
– some of whom never have done business with Ford before
Ford is expanding its efforts to connect with consumers – some who never have done business
with the company before – through the opening of its first-ever
FordHub interactive brand experience studio in New York City and
a new ad for Super Bowl LI.
FordHub, located in one of New York’s busiest transportation
centers – Westfield World Trade Center – is an interactive space
designed to show the public how Ford’s expansion to an auto and
a mobility company is helping change the way the world moves.
FordHub is designed to inspire visitors – whether they own or
intend to own a Ford vehicle or not – to think about the future of
transportation in an entirely new way by encouraging imagination
and dialogue.
“Ford was founded on the promise of providing affordable
transportation solutions to millions of customers, and this
commitment still drives us today,” said Stephen Odell, Ford
executive vice president, Global Marketing, Sales and Service. “As
we expand our business to be both an auto and mobility company,
we’re using new experiences like FordHub and our first Super Bowl
ad that talks about the future to explain what we mean when we
say ‘We Go Further so you can.’”
Opening today, FordHub invites consumers to join Ford to explore,
experiment and learn how the company is rethinking the future of
transportation.
“Our first FordHub is a place designed to spark questions and
curiosity,” said Elena Ford, Ford vice president, Global Dealer and
Consumer Experience. “This isn’t a store or a dealer – it’s a place
for participation and creativity. We want people to have fun while
engaging in conversation about the future of transportation.”
Exhibits and activities address mobility.
As Ford is working with cities around the world to address
growing mobility challenges, the company welcomes visitors to
the FordHub to where they can get a glimpse at Ford’s vision
for solutions. Guests can explore a world map to see how nearterm
mobility advancements – including autonomous and electric
vehicles, ride-sharing, ride-hailing and connected vehicles – will
play a pivotal role in the City of Tomorrow.
FordHub also features a mobility map that tracks the pulse of New
York City – with a dashboard of real-time traffic information for
commuters, including trains, ferries and alerts.
Other experiences offer fun and intrigue. In Last Mile Challenge,
guests stand on wobbleboards and race through a futuristic world
using every mode of transportation – from autonomous cars to
e-bikes – earning tokens for each mobility decision they make.
Still other experiences provide entertainment. In Mustang over
Manhattan, guests use a virtual reality headset to build a Mustang
atop the Empire State Building, while their friends watch the build
come together on a digital screen.
FordGuides – experts not only on the space itself, but
knowledgeable about Ford vehicles and innovations – are
stationed throughout to answer questions and assist guests.
Dynamic space encourages new ideas.
As times change and innovations evolve, so, too, will FordHub. Over
time, Ford will collaborate with communities, thought leaders,
artists and others to introduce new interactive programs.
“We see this as an active, dynamic space, featuring innovations we
have today and others we are exploring for tomorrow,” said Elena
Ford. “We want consumers to join us and be part of creating the
world’s mobility solutions.”
Along with the FordHub opening, Ford is kicking off the Mobilize
New York Challenge – an innovation challenge designed to
stimulate new ideas and find ways to help New Yorkers get around
easier and faster. Offering more than $30,000 in cash prizes,
individuals are invited to submit proposals to solve the city’s
transportation challenges.
Super Bowl ad focuses on Ford’s auto and mobility future
Ford also today is revealing a new 90-second ad that – for the first
time ever – highlights near- and long-term mobility solutions it is
developing to help people Go Further in their daily lives.
The ad launches just before kickoff of Super Bowl LI on Sunday.
The spot showcases moments in which people have become
“stuck” in life. It then showcases Ford solutions – including selfdriving
vehicles and ride-sharing – to help people move freely
again.
Digital extensions of the ad also debut at fordgofurther.com,
featuring in-depth stories of Ford people who Go Further every
day. Those featured include employees, dealers and partners who
create the vehicles, technologies and mobility solutions Ford is
working on today and tomorrow.
About Ford
Ford Copita Alianza is back for its 13th season with more than 800 teams
This weekend, Ford Copita Alianza held the biggest and most prestigious Hispanic youth soccer tournament in the United States at Randall’s Island Park in New York City. We were invited by the Ford Latino Team to experience the immersive and interactive Ford Zone and we absolutely loved the energy!
This year the tournament returned with more players and teams than ever as part of the 2022 Alianza de Futbol tour. More than 14,000 players from over 800 teams will participate in the U7, U9, U11, U13, U15, Girls U16 U17 and U19 age categories. This weekend the tournament had a record turnout of over 3,000 youth players and 15,000 fans!
Throughout the year, the competitions will take place in 10 cities across the country: Phoenix, Houston, Dallas, Denver, Chicago, New York, Los Angeles, San Francisco, Austin and El Paso.
The champions from the U13-U19 categories will earn a spot in the Ford Copita Alianza National Finals to be held in Phoenix later this year. The Ford Copita Alianza National Champions (U13, U15, U16 Girls and U17) will earn a spot in the Dallas Cup 2023, the most competitive international tournament in North America.
“Ford Copita Alianza has established itself as the best and most prestigious Hispanic youth tournament in the country”, as mentioned by Brad Rothenberg, Executive Vice President of For Soccer Ventures, owner of Alianza de Futbol. “In 2022 we will continue with our commitment and support of the Hispanic community by providing unique opportunities in soccer development among the youngest players”.
Ford is one of the National Sponsors of the 2022 Alianza de Futbol tour.
For more information visit: alianzadefutbol.com.
2022 TOUR CITY & DATES:
- Phoenix: May 28-29
- Dallas: June 18-19
- Denver: June 25-26
- Houston: July 9-10
- Chicago: July 16-17
- New York: August 6-7
- Los Angeles: August 20-21
- San Jose: August 27-28
- El Paso: September 10-11
As we kick-off the month of love, Ford Motor Company would like to emphasize the importance of protecting ourselves and our loved ones by wearing a safety belt year-round. On February 14, the automotive giant, will kick-off its award-winning Abróchate Por Amor initiative for 2022, reminding everyone that wearing safety belts save lives.
The digital and community programs initiative aims to jumpstart the habit of safety belt usage, especially among new and young drivers. Abróchate Por Amor encourages everyone to take a 7-Day Challenge by wearing their safety belt above the shoulder every time they get behind the wheel. To celebrate the importance of establishing safe driving habits, share a selfie using the hashtag #AbrochatePorAmor — while your vehicle is parked.
According to the U.S Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), safety belt use in passenger vehicles saves thousands of lives each year, in 2017 alone an estimated 14,955 lives were saved by safety belts.
In 2018, nearly half of the 22,697 passenger vehicle occupants killed in crashes were unbuckled – 52% of male passenger vehicle occupants killed were not wearing a safety belt, as compared to 39% of women. According to the National Occupant Protection Use Survey, safety belt use continued to be lower for males (87.7%) than females (92.0%) in 2018. Among teens and young adults 18 to 34 killed in crashes in 2018, more than half (58%) were completely unrestrained, one of the highest percentages for all age groups.
Crashes are still the leading cause of teen deaths. Tragically, safety belts use is lowest among teen drivers. In fact, the majority of teenagers involved in fatal crashes are unbuckled.
Join the safety revolution and take the pledge today! For additional information about the APA Campaign, please visit: https://www.facebook.com/abrochateporamor/
About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about183,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com
LIFESTYLE
Ford Motor Company, Ford Fund Invest More than $400,000 to Support Latina Entrepreneurs Impacted by COVID-19
Ford and Ford Motor Company Fund, the company’s philanthropic arm, are investing more than $400,000 to strengthen and support Latina small business owners as they battle challenges posed by COVID-19.
Beginning today, Latina small-business owners nationwide can apply for a $5,000 grant through the Ford Driving Dreams Latina Entrepreneurs program. In addition, monthly webinars are being planned for early 2021 to provide critical educational resources, networking opportunities and other business development tools for Latina entrepreneurs as they weather the global pandemic.
“Minority and women-owned small businesses have been especially hard hit during COVID-19,” said Mary Culler, president, Ford Motor Company Fund. “Our goal is to provide much-needed resources to help minimize the economic uncertainty that many Latina small-business owners, their families, employees and surrounding communities are all experiencing during these unprecedented times.”
The Latina Entrepreneurs program was announced during a virtual event, “Juntas Podemos: How to Adapt to Changes and Market Trends.” The event, which featured a panel of entrepreneurs that shared advice for Latina small-business owners, was the first of many online events that will be offered as part of the new initiative.
Throughout the first quarter of 2021, several online trainings and webinars will be offered, covering topics such as financial planning, funding opportunities, branding, technology and communications tools, among others. Webinars will be offered for Ford Driving Dreams Latina Entrepreneurs grant recipients and will be accessible to the public, as well.
The Ford Driving Dreams Latina Entrepreneurs initiative is being implemented in collaboration with eMerge Americas and the National Development Council. To apply, interested small- business owners can visit www.FordDrivingDreams.com to complete an online grant application and view program guidelines, timing and details. Winners will be announced in early December.
The Ford Driving Dreams Latina Entrepreneurs initiative adds to Ford Fund’s long-standing commitment to driving socio-economic mobility in Latino communities across the U.S. and Latin America. The new program is an extension of Ford Fund’s signature Ford Driving Dreams initiative that has delivered more than $10 million in scholarships and educational resources for over 200,000 middle and high school students across the United States, Puerto Rico, Latin America and Europe.
The new Latina Entrepreneurs program is the latest example of how Ford Fund is providing assistance during the global pandemic. To date, Ford Fund has contributed nearly $3 million to assist nonprofits and community organizations helping people manage challenges related to COVID-19, including more than $1.1 million raised by employees and others through its COVID- 19 Donation Match program. To learn more about Ford Fund’s response to COVID-19, visit www.fordfund.org/covid19.
For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.
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