#SelenaGomez is the newest addition to the #Puma family- The singer, actress, producer, and social media queen made the announcement this afternoon to her over 127 million followers on Instagram.

She joins the likes of Kylie Jenner, Rihanna and, of course, Selena’s main squeeze- The Weeknd. The latest addition to the all-star lineup took to Instagram to announce her debut as brand ambassador for the sports giant.

https://www.instagram.com/p/BZMKHI6A3fu/

The “It Ain’t Me” singer’s duties include designing products and creating marketing campaigns for the Puma Brand—her first project, the campaign for the Phenom, an upcoming women’s footwear drop.

The pricetag for the collab you ask?! A source says Gomez is making over $30 MILLION for the deal, which is expected to last around two years…#Buenisimo!

“Puma has changed the game when it comes to the mash-up of athletic wear and fashion,” Selena says in a statement. “It’s amazing to see this influence on style and culture, and I’m excited to be a part of it.” And surely it also helps working alongside your #Beau. Congrats @Selena!!

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[SNEAKER INNOVATION]

• adidas strategically partnered up with Carbon to create the first performance footwear crafted with light and oxygen
• Digital Light Synthesis enables adidas to bring the most personalised performance products from imagination into physical reality
• adidas to create high performance footwear with scale and speed through Digital Light Synthesis, with more than 100,000 pairs by end of 2018

Through adidas’s obsession with helping athletes make a difference in their game, today, the brand unveils Futurecraft 4D, the world’s first high-performance footwear featuring midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon. Futurecraft 4D is a fruition of adidas Futurecraft – the brand’s journey to define the future of craftsmanship through exploring new technology, design and collaboration in order to provide the best for each athlete. Futurecraft 4D’s midsole is born out of 17 years of running data, and brought to functional reality through a pioneering digital footwear component creation process that eliminated the necessity of traditional prototyping or moulding. With the new technology, adidas now operates on a completely different manufacturing scale and sport performance quality, officially departing from 3D printing, bringing additive manufacturing in the sports industry into a new dimension.

We Absolutely LOVE Sneakers at TrendingLatino.com – but a unique sneaker for every single individual is just epic! Check out the Adidas Innovation Lab Video Below:

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The wait is finally over! Back To The Future II introduced us to the idea and Nike’s Innovation Team Manifest The Unimaginable- We Introduce You To The HyperAdapt 1.0:

The self-lacing HyperAdapt 1.0 will be released on Dec. 1 and is expected to cost about $720 at retailers.

“When you step in, your heel will hit a sensor and the system will automatically tighten,” a Nike senior innovator said when the shoe was unveiled in March. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”

The shoes also feature LED lights in the heels that will light up when the shoes are tightening and when they require a battery charge. A full charge can take three hours and lasts about two weeks.

Nike HyperAdapt 1.0 is the first step into the future of adaptive performance. It’s currently manual (i.e., athlete controlled) but it makes feasible the once-fantastic concept of an automated, nearly symbiotic relationship between your foot and your zapatos.

Conoce Más Del The HyperAdapt 1.0 Innovation Aquí:

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