FASHION
Adidas Launches The Creator Studio Giving Fans A Chance To Design Kits For The Worlds Biggest Clubs
Herzogenaurach, 8th August 2016 – adidas has today launched an initiative giving football fans around the world a unique chance to design the third jersey for some of the world’s biggest football clubs.
Called the Creator Studio, the digital platform will give fans the chance to be responsible for the third shirts that will be worn by some of the best players in the world at Real Madrid, FC Bayern Munich, Manchester United, Juventus, AC Milan and Flamengo.
Fans will be able to upload and share their design online with their community through the Creator Studio, and use it as a platform to campaign for votes. Once the designs have been submitted the kits will enter Battle Mode, where fans will be given the chance to vote for their favourite kit. The kits with the most likes will be entered into a top 100 gallery per club.
The winning shirt for each team will be decided by a judging panel of some of the clubs’ most iconic players, with the winning kits going into production as the official third jersey to be worn on pitch by each team during the 2017/18 season.
Real Madrid star, Gareth Bale, said of the Creator Studio: “It’s an amazing opportunity for fans from all over the world to make their mark on their favourite club, and to be a part of the club’s history. Madrid fans are some of the most passionate in the world and I’m particularly excited to see what the club’s winning kit design looks like.”
This is the first time that adidas has put the design of its clubs’ kits into the hands of fans, providing supporters and aspiring designers with an opportunity to be a part of sporting history.
Markus Baumann, General Manager Football at adidas said: “We are giving people a blank canvas and allowing them to create something exciting and unique. The Creator Studio is an opportunity for fans to become part of the history of some of the biggest global clubs; it’s a true first. We hope the idea of seeing their design on field next year, being worn by the players and by fans around the world, will fuel imagination and creativity.”
The Creator Studio is a mobile-optimised experience, allowing fans to submit designs on the go as well as from desktop computers. The digital experience allows creators to design the jersey of each club but excludes the shorts or socks.
To start creating your own design, visit: http://www.adidas.com/creatorstudio/
FASHION
Selena Gomez Joins The Athleisure Brand- #PUMA
#SelenaGomez is the newest addition to the #Puma family- The singer, actress, producer, and social media queen made the announcement this afternoon to her over 127 million followers on Instagram.
She joins the likes of Kylie Jenner, Rihanna and, of course, Selena’s main squeeze- The Weeknd. The latest addition to the all-star lineup took to Instagram to announce her debut as brand ambassador for the sports giant.
https://www.instagram.com/p/BZMKHI6A3fu/
The “It Ain’t Me” singer’s duties include designing products and creating marketing campaigns for the Puma Brand—her first project, the campaign for the Phenom, an upcoming women’s footwear drop.
The pricetag for the collab you ask?! A source says Gomez is making over $30 MILLION for the deal, which is expected to last around two years…#Buenisimo!
“Puma has changed the game when it comes to the mash-up of athletic wear and fashion,” Selena says in a statement. “It’s amazing to see this influence on style and culture, and I’m excited to be a part of it.” And surely it also helps working alongside your #Beau. Congrats @Selena!!
FASHION
Miami Swim Week Kicks Off With McDonald’s-Inspired Fashion For The Foodie Fashinistas
Typically, the inspiration for fashion design comes from a limitless number of sources, and of-course the bold vision of creatives fashionistas. But this year, students at Miami International University (MIU) of Art & Design used a rather unique sense of creativity to create their Swim Week fashion show- Inspired by Cultural Food Icon, McDonald’s.
Charlene Parsons, director of fashion for the school, says students were tasked with making swimwear couture using McDonald’s burger wrappers, fry boxes, straws, and other materials from the restaurant chain. Loving It?
Well, here are the numbers in case you’re in the market for a new MacCoat: In total, 7,000 McDonald’s sandwich wrappers, 2,800 fry boxes, 2,800 straws, 825 soft drink cups, 225 Happy Meal boxes, 2,900 sandwich boxes,1,000 sriracha sauce lids, and 250 to-go bags were used to create the runway items that ranged from a surfer dude outfit to frilly dresses.
About 40 outfits were made, with only 20 being selected for the McCouture Signature Crafted Swim Collection show that kicked off Miami Swim Week. Twenty models walked the runway at the Funkshion Fashion Tent yesterday, clad in red Baywatch-esque swimwear as the base for the students’ creations.
So the next time you hit the MCDs Drive-thru, don’t just think French Fries- Think Fashion! McSwag?.
FASHION
Adidas Unveils Industry’s First Application Of Digital Light Synthesis with Futurecraft 4D
[SNEAKER INNOVATION]
- adidas strategically partnered up with Carbon to create the first performance footwear crafted with light and oxygen
- Digital Light Synthesis enables adidas to bring the most personalised performance products from imagination into physical reality
- adidas to create high performance footwear with scale and speed through Digital Light Synthesis, with more than 100,000 pairs by end of 2018
Through adidas’s obsession with helping athletes make a difference in their game, today, the brand unveils Futurecraft 4D, the world’s first high-performance footwear featuring midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon. Futurecraft 4D is a fruition of adidas Futurecraft – the brand’s journey to define the future of craftsmanship through exploring new technology, design and collaboration in order to provide the best for each athlete. Futurecraft 4D’s midsole is born out of 17 years of running data, and brought to functional reality through a pioneering digital footwear component creation process that eliminated the necessity of traditional prototyping or moulding. With the new technology, adidas now operates on a completely different manufacturing scale and sport performance quality, officially departing from 3D printing, bringing additive manufacturing in the sports industry into a new dimension.
We Absolutely LOVE Sneakers at TrendingLatino.com – but a unique sneaker for every single individual is just epic! Check out the Adidas Innovation Lab Video Below:
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