#SelenaGomez is the newest addition to the #Puma family- The singer, actress, producer, and social media queen made the announcement this afternoon to her over 127 million followers on Instagram.

She joins the likes of Kylie Jenner, Rihanna and, of course, Selena’s main squeeze- The Weeknd. The latest addition to the all-star lineup took to Instagram to announce her debut as brand ambassador for the sports giant.

https://www.instagram.com/p/BZMKHI6A3fu/

The “It Ain’t Me” singer’s duties include designing products and creating marketing campaigns for the Puma Brand—her first project, the campaign for the Phenom, an upcoming women’s footwear drop.

The pricetag for the collab you ask?! A source says Gomez is making over $30 MILLION for the deal, which is expected to last around two years…#Buenisimo!

“Puma has changed the game when it comes to the mash-up of athletic wear and fashion,” Selena says in a statement. “It’s amazing to see this influence on style and culture, and I’m excited to be a part of it.” And surely it also helps working alongside your #Beau. Congrats @Selena!!

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Typically, the inspiration for fashion design comes from a limitless number of sources, and of-course the bold vision of creatives fashionistas. But this year, students at Miami International University (MIU) of Art & Design used a rather unique sense of creativity to create their Swim Week fashion show- Inspired by Cultural Food Icon, McDonald’s.

Charlene Parsons, director of fashion for the school, says students were tasked with making swimwear couture using McDonald’s burger wrappers, fry boxes, straws, and other materials from the restaurant chain. Loving It?

Well, here are the numbers in case you’re in the market for a new MacCoat: In total, 7,000 McDonald’s sandwich wrappers, 2,800 fry boxes, 2,800 straws, 825 soft drink cups, 225 Happy Meal boxes, 2,900 sandwich boxes,1,000 sriracha sauce lids, and 250 to-go bags were used to create the runway items that ranged from a surfer dude outfit to frilly dresses.

About 40 outfits were made, with only 20 being selected for the McCouture Signature Crafted Swim Collection show that kicked off Miami Swim Week. Twenty models walked the runway at the Funkshion Fashion Tent yesterday, clad in red Baywatch-esque swimwear as the base for the students’ creations.

So the next time you hit the MCDs Drive-thru, don’t just think French Fries- Think Fashion! McSwag?.

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[SNEAKER INNOVATION]

• adidas strategically partnered up with Carbon to create the first performance footwear crafted with light and oxygen
• Digital Light Synthesis enables adidas to bring the most personalised performance products from imagination into physical reality
• adidas to create high performance footwear with scale and speed through Digital Light Synthesis, with more than 100,000 pairs by end of 2018

Through adidas’s obsession with helping athletes make a difference in their game, today, the brand unveils Futurecraft 4D, the world’s first high-performance footwear featuring midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon. Futurecraft 4D is a fruition of adidas Futurecraft – the brand’s journey to define the future of craftsmanship through exploring new technology, design and collaboration in order to provide the best for each athlete. Futurecraft 4D’s midsole is born out of 17 years of running data, and brought to functional reality through a pioneering digital footwear component creation process that eliminated the necessity of traditional prototyping or moulding. With the new technology, adidas now operates on a completely different manufacturing scale and sport performance quality, officially departing from 3D printing, bringing additive manufacturing in the sports industry into a new dimension.

We Absolutely LOVE Sneakers at TrendingLatino.com – but a unique sneaker for every single individual is just epic! Check out the Adidas Innovation Lab Video Below:

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